They love me, they love me, they ---

When the speaker got off the stage, I asked him later about how he conquered his fear of speaking.  He said, "It's simple. Before I take the stage I tell myself - They love me, they love me, they love me...they just don't know it yet!"

Wow.  Arrogant.

But I was wrong. I took that advice with me to 4000 speaking events and to my sales training.  Because it's true.

When you truly believe that someone "loves you," your confidence swells and impacts first impressions.  And within minutes "voila!" they usually do love you.  (Of course, if you love yourself more than they do they'll quit competing with you.)  Healthy confidence holding this up, is what makes it real.

This also applies to your business.  "They love doing business with you...they just don't know it yet."  So step through that door today and let them.  

Let them discover what they never knew they loved.